turningbrandsintocommunities
Hello!
Nice to meet you! I studied Business Economics at UC San Diego with a focus on Marketing Communications and Business Analytics.
My experience spans marketing strategy, branding, social media management, and the operations of large-scale engagement campaigns that bring people together.
I'm especially interested in building community-centered campaigns that turn engagement into loyalty — mixing creativity with strategy, analyzing data, and spotting what works.
Talk to me if you want help growing your brand, building a lasting community, and turning followers into loyal customers. If you want someone who can create impact, let's talk!
·
·
integrated marketing
see resume Expertise
Research · KPIs · Visuals · Strategy · Engagement
Branding · Brand voice
Guidelines · Rebrands
Go-to-market
Templates & training
Guidelines · Rebrands
Go-to-market
Templates & training
Content strategy
Calendars · Copywriting
Advertising · Paid & organic
Engagement
Calendars · Copywriting
Advertising · Paid & organic
Engagement
Creator partnerships
Account management
UGC · Briefs & gifting
Events · PR
Account management
UGC · Briefs & gifting
Events · PR
Content photography
Product photography
Short-form video
Editing
Product photography
Short-form video
Editing
Segmentation
KPI tracking
Meta & IG Insights
Competitive analysis
KPI tracking
Meta & IG Insights
Competitive analysis
AI & prompting
UX & web design
Adobe · Canva · Figma
HTML/CSS · Excel
UX & web design
Adobe · Canva · Figma
HTML/CSS · Excel
experience, strategy and execution
Content Strategy & Media ManagementNational Society of Cosmetics, UC San Diego
Brand Identity, Strategy & ConsultingAssociated Students
Product MarketingCapCut x UCSD
Operations, Strategy & Community Growth72 Social Club
Content Creation & Brand PromotionReach
UGC & Creator ContentCreator Partnerships
Influencer Lifestyle Marketing@erikaxdayane
PhotographyPhoto portfolio
pick a project
Each project involves creative production, strategy, data-driven decisions, marketing operations, and budget planning. My aim is to assist in growing your audience regardless of your starting point; if we are setting up your marketing from scratch or if you already have it in place, I concentrate on building connection and community.
brand collaborations
